How We Work
Clear Scope. Clear Outcomes.
Mustard Seed Solutions works through structured engagements with clear scope, defined outputs, and direct access to senior expertise. We operate remotely across China, Europe, and international time zones — and on-site when it matters. Every engagement is built around one question: what does this company need to successfully enter or grow in their target market?
Engagement Models
Flexible Structures for Different Needs
Starter Website & Visibility Package
From $200
A focused entry-level package for sole proprietors, one-person companies, JDG owners, freelancers, consultants, and small NGOs that need a professional website and clearer online presence.
- Website with up to 5 pages
- Basic website messaging
- Mobile-friendly structure
- Basic SEO setup
- Clear contact and call-to-action flow
An accessible starting point before investing in a larger marketing strategy.
Best for: sole proprietors, one-person companies, JDG businesses, freelancers, consultants, local service providers, and small NGO organizations.
Website + Social Media Strategy
From $600
A practical package for solo businesses, small NGOs, and early-stage SMBs that need both a website and a basic marketing direction.
- Website foundation
- Social media positioning
- Content pillar recommendations
- Basic SEO keyword direction
- AEO, GEO, and AI visibility recommendations
- 30-day content idea plan
A clearer online presence across website, search, social media, and AI-driven discovery.
Best for: sole proprietors, one-person companies, consultants, small NGOs, and small businesses building early marketing momentum.
Long-Term Partnership
Sustained advisory support for leadership teams navigating growth, change, or complexity.
- Strategic decision support
- Ongoing positioning and direction guidance
- Market entry and expansion oversight
- Commercial and communication alignment
Partnerships provide continuity, contextual understanding, and a trusted perspective over time.
Best for: technology vendors in active market entry mode who need ongoing channel development, localised content, and commercial support across 6–12 months.
Project-Based Engagement
Focused advisory work structured around a defined problem, challenge, or initiative.
- Strategy and positioning projects
- Market entry design
- Messaging and narrative development
- AI and content system design
Projects have clear objectives, timelines, and defined outputs.
Best for: vendors preparing for market entry who need a market assessment, partner shortlist, and positioning framework before committing to a retainer.
Workshops & Assessments
Shorter, intensive engagements designed to accelerate alignment and decision-making.
- Strategic review sessions
- Direction-setting workshops
- Decision and assumption assessments
- Cross-team alignment facilitation
These formats are often used in combination with broader advisory work.
Best for: leadership teams that need rapid alignment on China or Europe market strategy before making investment decisions.
A note on how we operate
We work with a small number of clients at any time. This is deliberate — market entry requires genuine attention, relationships that take time to build, and nuanced judgement that doesn’t scale when spread too thin. If we take on your project, it gets real time and real focus.
How Engagements Are Structured
A Clear Process
Every engagement follows a clear structure:
Context & Objectives
Understanding the decision, challenge, or opportunity at hand.
Scope & Approach
Defining what is included, what is not, and how work will proceed.
Analysis & Development
Structured thinking, synthesis, and iteration.
Outputs & Next Steps
Practical conclusions that support action and decision-making.
This structure ensures efficiency, focus, and accountability.
Ways of Working
How We Collaborate
Remote-first collaboration
On-site engagement available upon request
Clear communication and expectations
Practical, decision-oriented outputs
Respect for confidentiality
Flexible collaboration across time zones and markets
We work internationally and are comfortable operating across borders.
What Clients Can Expect
Our Commitment
Independent perspective
Structured thinking
Clear recommendations
Respect for complexity without unnecessary complication
“Our role is to support decisions, not replace them.”
Website and Marketing Support for Smaller Organizations
Mustard Seed Solutions also supports sole proprietors, one-person companies, JDG owners, freelancers, consultants, small NGOs, SMBs, and growing companies with practical website and marketing strategy services. These engagements can include website creation, SEO, social media strategy, AEO, GEO, AI visibility, lead generation planning, and clearer positioning for online discovery.
For smaller organizations, the goal is not to build an oversized marketing system. The goal is to create a clear website, a focused message, and a simple marketing structure that helps the right people understand what you offer and how to contact you.
See package pricing