In plain English
A lead who has used your product (free trial, freemium, POC) and hit a usage threshold predictive of conversion. The PLG-era signal.
Why it matters now
For developer tools, data platforms, and AI products, PQL outperforms MQL by 2–3× in conversion. Self-serve usage beats self-reported interest.
How it shows up in practice
- 01
Define 'aha-moment' events — the action that predicts retention.
- 02
Instrument product telemetry before launch.
- 03
Route PQLs to sales only when score crosses threshold.
Related terms
From vocabulary to strategy
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