In plain English
Your brand's share of total market conversation — across search rankings, social mentions, PR coverage, and (now) AI citations.
Why it matters now
SOV is a leading indicator of market share. In a new region, growing SOV precedes revenue by 6–18 months.
How it shows up in practice
- 01
Track SOV across search, social, AI separately.
- 02
Compare vs a defined competitive set, not the whole internet.
- 03
Include local-language tracking in each target market.
From vocabulary to strategy
Need SOV to actually move pipeline in a new market?
We advise technology companies on applying these ideas to cross-border go-to-market — especially between China and Europe.
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