In plain English
Google's framework for evaluating content quality. In 2022 'Experience' was added to the original E-A-T. Now widely used by AI systems to weight sources.
Why it matters now
Thin, anonymous content is penalized across search and AI. For B2B advisory firms especially, demonstrable expertise is the moat.
How it shows up in practice
- 01
Named authors with verifiable credentials and LinkedIn links.
- 02
First-person experience — case studies, fieldwork, client results.
- 03
External citations, press mentions, industry awards.
From vocabulary to strategy
Need E-E-A-T to actually move pipeline in a new market?
We advise technology companies on applying these ideas to cross-border go-to-market — especially between China and Europe.
Free 30-Min Consultation →