In plain English
Google's designation for content that could affect health, finance, safety, or wellbeing. Such pages face stricter E-E-A-T scrutiny.
Why it matters now
B2B tech advisory sits adjacent to YMYL — buyers make €-millions decisions. Demonstrating author authority matters more here than in lifestyle content.
How it shows up in practice
- 01
Author bios with verifiable credentials.
- 02
Cite primary sources, not aggregators.
- 03
Keep legal / compliance pages meticulously up to date.
Related terms
From vocabulary to strategy
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